![]() ![]() If you’re looking for a way to take your newsletter to the next level, why not turn it into an exclusive club? Adidas has done exactly that with their “adiClub” program, which offers members access to exclusive events, vouchers, and products. American Giant, the makers of the “Greatest Hoodie Ever,” have used this method with fantastic results.īy diversifying your collection methods, you’ll be able to capture more leads and grow your email list in no time. Here’s a fresh idea: instead of just asking for an email address, you could ask users to sign up for an SMS subscription by texting a specific keyword to a particular number. Ask for things other than just the Email, like SMS To make sure your offer is effective, make it prominent on your website and in your marketing campaigns. This kind of offer works like a charm because it gives users an instant benefit, making them more likely to take the plunge and make a purchase they might not have otherwise. They offer a tempting 15% discount to anyone who signs up for their newsletter. Muddy Puddles, a brand that makes clothes for kids to play in the mud, is a great example of this in action. If you want to encourage users to sign up for your newsletter, offering a discount is a no-brainer. Just be sure to only ask for necessary information and provide clear value to the user in return. So don’t be afraid to ask for a little more information during sign-up - it could pay off big time! By tailoring your newsletter content to the interests of your subscribers, you can increase engagement and ultimately attract more sign-ups. Look at Qatar Airways for inspiration! They’ve found that asking for a user’s preferred city of departure during sign-up allows them to provide exclusive offers for flights departing from that location. Want to boost your newsletter sign-ups and create more personalized content? Get information that can personalize a newsletter Just be careful not to make the modal too intrusive or irritating, as this could have the opposite effect and discourage sign-ups. This approach can be highly effective because it grabs the user’s attention and boosts the likelihood that they’ll subscribe. When users return to Nike’s tab, they’re greeted with the modal and encouraged to sign up for the newsletter. Nike, for example, has nailed this approach by opening a mailing list modal window when users switch tabs on their website. Want to increase your chances of capturing email addresses for your newsletter? One clever technique is to catch users when they switch tabs. With the knowledge you gain, you’ll be well on your way to growing your business and keeping your customers engaged with personalized content that they can’t resist! Catch them when they switch tabs We’ll dive into the strategies that have worked for these brands and show you how you can use them to build your own email list. Want to learn how to crush email marketing like the big dogs? Look no further than these successful brands! They’ve nailed down the secrets to effective email marketing and have found unique and creative ways to get customers to hand over their email addresses. ![]() So what are you waiting for? Let’s get that email list started! Successful brands do things for a reason You’ll be able to send personalized messages that really speak to their needs and interests, and keep them engaged and excited about your brand. Why? Because email is where it’s at! It’s still one of the most effective ways to connect with your customers and keep them in the loop on everything from new product releases to special deals and promotions.īy collecting emails from your audience, you’ll have a direct line of communication that won’t get lost in a sea of spam. ![]() If you’re serious about growing your business, you can’t afford to skip building an email list. Show that you care about your readers’ time.Make it a requirement for free digital downloads.Free shipping on top of discounts for physical goods.Collect emails in multiple places on a single page.Have a dedicated signup page + offer free goodies.In some situations, simply being transparent is enough.Ask for things other than just the Email, like SMS.Get information that can personalize a newsletter. ![]()
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